Breaking Ground
In Spring I was fortunate enough to be offered an internship with the Frist Art Museum. Working closely with a talented team of designers, I was able to learn and collaborate on various projects, the first being the Circle Society Renewal Packet. When I started, the packet was a basic letterhead and four separate black and white forms which all sort of fell out of the envelope upon opening.
My task involved streamlining the forms, while infusing an air of elegance and cohesiveness that reflected the Frist and it’s revered members. It was the first project they gave me and the most complex.
Problems:
Too many pieces
Free floating in the envelope
Lacking visual appeal
Outdated/unnecessary information